There are rumours flying across the whole web sphere regarding Apple’s plan to buy Waze. Waze is an Israeli traffic map app company with headquarters in US. With bad press coverage for iPhone 5′s native map support, Apple is trying hard to fix their issues of Maps. While Google maps officially launched in iPhone iOS6 early in December 2012, and has been greatly welcomed by all iPhone users – Apple will love to have their own Maps become priority across all iPhone / iOS users.
Hope with or without acquisition of Waze , Apple is able to improve their Maps and becomes a top choice amongst users for mapping/ navigation purposes.